By Lauryn Williams
Plattire streetwear brand's founder Kash Boy Trill is focusing all his energy into pushing his brand in 2026 with a slate of significant releases including the Blackout and Pure White collections coming this Spring/Summer.
"The inspiration behind the Blackout classic big logo hoodie comes from Karl Kani's use of simple yet symbolic designs," says Trill. Kani begun adding Tupac to the marketing scheme during the 1990s because of what he stood for both as an artist and as a man knowing the brand would grow with the youth in the streets and urban culture.
"Attaching the brand to fixtures like E-40, Tupac, and J Stalin represents the culture in the Bay Area on a larger scale and staying connected to the largest names in the local communities will help establish the brand on solid foundational ground," said Trill. "Meeting E-40 and speaking to him about my vision really turned things around because he said he really likes the designs and my ambition, which gave me the confidence and reassurance to keep going."
A strong classic logo that is symbolic with the Plattire brand is the main focus for the upcoming slate of releases.
"The foundation for Plattire has been laid down with my creative team the past several years and now the goal is to become recognized as a pillar in streetwear in The Bay Area, specifically focusing on building engagement throughout the community," added Trill.
The items in the Spring/Summer of 2026 include the Blackout classic logo hoodie for the Spring and the Gallery Department Pure White Capsule for the Summer. For the Plattire web store click the following link: https://purelabelattire.bigcartel.com/
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